Example
Saeed Al Hammadi
Car & supercar creator
Al Quoz, Dubai
- Followers
- 384K
- Engagement
- 2.2%
Self-reported · as of Oct 2026
- Cars
- Luxury
Creator directory · 100K-500K followers
Mid-tier influencers in Dubai
Mid-tier creators have 100,000 to 500,000 followers in total. They are big enough to carry a launch on their own and usually work with a rate card, a manager or both. Brands use them for campaigns where reach matters as much as the local audience: hotel launches, car reveals, retail campaigns and seasonal pushes.
- Example pages
- 5
- Followers, all platforms
- 100K-500K
What businesses book mid-tier influencers for
- Launches and reveals
- Hotel and travel campaigns
- Seasonal retail pushes
- Event appearances
Mid-tier creators with a page here
Example pages. Real creator pages appear here as creators join. The creators below are fictional and are hidden from search engines.
5 creators
- Example
Paolo Reyes
Comedy & Dubai life creator
Al Barsha, Dubai
- Followers
- 268K
- Engagement
- 4.6%
Self-reported · as of Oct 2026
- Comedy
- Lifestyle
- Example
Omar Khalil
Tech & gadgets creator
DIFC, Dubai
- Followers
- 212K
- Engagement
- 2.9%
Self-reported · as of Oct 2026
- Tech
- Example
Noura Al Ketbi
Modest fashion creator
Jumeirah, Dubai
- Followers
- 186K
- Engagement
- 3.1%
Self-reported · as of Oct 2026
- Fashion
- Lifestyle
Example
Elin Lindqvist
Travel & staycation creator
Downtown Dubai, Dubai
- Followers
- 128K
- Engagement
- 3.6%
Self-reported · as of Oct 2026
- Travel
- Lifestyle
For businesses
Hiring mid-tier influencers in Dubai
Tiers here use each creator's total followers across Instagram, TikTok, YouTube and the rest, as shown on their page with a date and its source.
What to check at this size
- Ask for the audience split by country: at this size a large part may live outside the UAE.
- Get a package price for Reels, Stories and usage rights rather than adding up single posts.
- Book four to six weeks ahead around Ramadan, Eid, National Day and Dubai Shopping Festival.
- Ask for the creator's UAE Advertiser Permit number and put it in the contract.
The permit checklist and sources are in our UAE Advertiser Permit guide. General information, not legal advice. Confirm on nma.gov.ae.
FAQ
Mid-tier influencers in Dubai:questions businesses ask
How much do mid-tier influencers in Dubai charge?
Published 2026 UAE agency rate cards put one Instagram post or Reel at about AED 7,000-15,000 for 100K-500K followers. The median of 80 signed contracts for 50K-250K followers in one agency's report was AED 2,000 (Yamammi). These are indicative ranges, not quotes; each creator here lists their own rates.
What do usage rights and exclusivity add?
Paid-ad usage rights add about 30-50% (Yamammi) or 1.5-2x (Tikit). Exclusivity adds about 20-40% for three months (Yamammi) or 20-50% (Tikit). Agree both in writing before the price.
For creators
100K-500K followers? Get listed for free
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