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Creator directory · Lifestyle

Lifestyle influencers in Dubai

Day-in-the-life, home, wellness and everything Dubai. Every page shows followers with a date and their source, engagement, average views, area and languages, plus the creator's own AED rates where they list them, so you can shortlist in minutes and contact creators directly.

Example pages
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Brand contact
Direct

Lifestyle creators with a page here

Example pages. Real creator pages appear here as creators join. The creators below are fictional and are hidden from search engines.

  • Example

    Paolo Reyes

    Comedy & Dubai life creator

    Al Barsha, Dubai

    Followers
    268K
    Engagement
    4.6%

    Self-reported · as of Oct 2026

    • Comedy
    • Lifestyle
  • Example

    Noura Al Ketbi

    Modest fashion creator

    Jumeirah, Dubai

    Followers
    186K
    Engagement
    3.1%

    Self-reported · as of Oct 2026

    • Fashion
    • Lifestyle
  • Example

    Elin Lindqvist

    Travel & staycation creator

    Downtown Dubai, Dubai

    Followers
    128K
    Engagement
    3.6%

    Self-reported · as of Oct 2026

    • Travel
    • Lifestyle
  • Example

    Layla Haddad

    Food & café creator

    Dubai Marina, Dubai

    Followers
    70.1K
    Engagement
    5.8%

    Self-reported · as of Oct 2026

    • Food
    • Lifestyle
  • Example

    Daria Volkova

    Fitness & padel creator

    JLT, Dubai

    Followers
    41.3K
    Engagement
    5.1%

    Self-reported · as of Oct 2026

    • Fitness
    • Lifestyle

For businesses

Hiring lifestyle creators in Dubai

What to look for

Lifestyle is the broadest niche, so be specific about who you want to reach: young professionals in JLT, families in Dubai Hills, or people who just moved to the city. Check that the creator's everyday content already includes places like yours, and look at average views and saves, not only followers.

Typical formats

Typical formats are day-in-the-life Reels, home and wellness features, openings and pop-ups, and story series over a week. Lifestyle creators suit brands that fit naturally into a daily routine, so brief the moment in the day, not only the product.

Check the UAE Advertiser Permit

  1. Since 1 February 2026, anyone creating advertising content from inside the UAE needs a UAE Advertiser Permit from the National Media Authority (NMA), paid or unpaid. (Gulf News, 1 Feb 2026)
  2. Gifted products, services and other non-cash benefits count as payment, so barter deals and hosted visits count too. (NMA service card)
  3. Holders must show their permit number on their accounts, and lawyers advise brands to ask for it before paying. (The National, 30 Jul 2025, Pinsent Masons)
  4. Any payment or commercial relationship must be clearly disclosed (Executive Regulations, Art. 33(7)). No hashtag is named: clearly disclose, for example "Ad" or "إعلان" plus the platform's paid-partnership label. (NMA legislation)
  5. Advertising without a permit: a written warning, then AED 20,000, then AED 50,000 (Cabinet Resolution 42/2025, which applies in free zones too). (NMA legislation)
  6. Permit numbers on pages here are self-declared by the creator. We found no public NMA lookup, so ask for the number and write it into your contract. (NMA services, Pinsent Masons)

General information, not legal advice. Confirm on nma.gov.ae.

By area

Lifestyle creators by area

Businesses usually want creators whose followers live near them. Pick an area to see lifestyle creators based there.

Related

Related niches

All niches and areas

FAQ

Lifestyle creators in Dubai:questions businesses ask

What is a lifestyle creator?

A creator who films everyday life in Dubai: food, home, wellness, fitness, events and new openings. They suit brands that fit naturally into a daily routine.

How much do lifestyle influencers in Dubai charge?

Published 2026 agency rate cards for one Instagram post or Reel overlap at about AED 500-1,500 for nano creators (1K-10K followers), AED 2,000-5,000 for micro (10K-100K) and AED 7,000-15,000 for mid-tier (100K-500K). Signed contracts are lower: medians of AED 500, 1,000 and 2,000 in one agency's report on 350 Dubai contracts (Yamammi). A single Story is often priced separately: about AED 150-400 for nano creators and AED 300-800 at 10K-50K followers (Yamammi). These are indicative ranges, not quotes. Every creator here lists their own rates on their page.

How do I find a lifestyle creator in my area of Dubai?

Use the area links on this page, for example Dubai Marina or JLT, and check each creator's page for where their audience lives.

For creators

Are you a lifestyle creator in Dubai?

Pick your name below. Your page is free, it shows your links, numbers, rates and contact in one place, and it is built so Google and AI assistants can read it. Made from your phone in minutes.